Başak Kural

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11.00-11.30 AM

Wednesday 11st Nov

Understanding digital customers

We have entered an era where trust is not the major catalyst customers when choosing their bank. Customers today look into an experience where they can connect with the bank through an easy and convenient channel. Generational differences (X, Y, Z) have an impetus on this change of behavior. The panel gives a try to the “how” question by looking into “why”.